Michael Angelo A. Cortez, DBA and John Paolo R. Rivera, Ph.D. Building a Sustainable Future: A Framework for Philippine Tourism Tourism stands as a vital pillar of the Philippine economy, offering employment opportunities, stimulating local businesses, and showcasing the nation’s rich cultural and natural heritage. However, the rapid expansion of this sector has brought forth…

Tourism in the Philippines has long been a double-edged sword. While it drives economic development and promotes cultural heritage, unregulated tourism has too often led to the degradation of our most beautiful destinations. The closure of Boracay Island in 2018 shocked the world—but for those of us who have been studying tourism sustainability, it was…